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GSE Marketing Manager

Company: John Bean Technologies Corporation
Location: Orlando
Posted on: May 23, 2019

Job Description:

OverviewJohn Bean Technologies Corporation and its predecessor companies have a long history of technical innovation. JBT traces its roots to 1884 when inventor John Bean developed a new type of spray pump to combat San Jose scale in California's orchards.

Today, JBT Corporation's AeroTech Division is a world leader in the supply of airport equipment and services focused on the future. At our Orlando, Florida facility we manufacture airport ground support equipment, including aircraft deicers, aircraft tow tractors, cargo loaders and transporters.

The Marketing Manager duties include:

  • Product/service marketing:

    • Together with the marketing, sales and product engineering teams, educate both internal and external stakeholders about our product and service features, benefits, and value proposition.
    • Create and maintain robust, global product content (e.g. presentations, case studies, product videos, webinars, website copy, etc.) to clearly articulate the benefits of our products.
    • Develop and present up-to-date story lines to promote the JBT story of our product and service offerings for internal training and external promotion opportunities.

    • Assist sales with customer RFPs and tenders as required.

    • Website:

      • Optimize new website capabilities to improve customer interaction and focus.
      • Manage content through frequent updates to keep information current and relevant.

      • Assist with management of trade shows and event planning with a focus on booth/catering vendors, event coordinators, JBT product readiness and design teams for on-site collateral.

        • Lead the execution of trade show events including shipping of required items, set up, and break down.

          • Social Media:

            • Refine and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, YouTube and additional channels that may be deemed relevant.
            • Explore new ways to engage and identify new social networks to reach our target buyers.
            • Track, measure, and analyze all initiatives to report on social media ROI.

              • Collaborate with marketing teammates to maintain a consistent brand voice and message across products, media, sales channels and sales tools.

                • Media:

                  • Connect with influential media outlets and journalists to place stories about company news and other initiatives.
                  • Create content regularly to grow the company's footprint (press releases, corporate announcements, and creative content like Slide Share presentations).

                  • Develop and manage analytics to provide strategic market updates:

                    • Monitor and maintain data quality within the marketing database.
                    • Research, manage, and provide frequent updates to competitor profiles.
                    • Research, manage, and provide frequent updates to market position.
                    • Maintain company and product historical data.
                    • Maintain and manage product data base.
                    • Conduct M&A related research.

                    • Assist in all customer related activities as required:

                      • Organization and hosting of plant visits.
                      • Participation in customer events.

                      • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

                        • Other projects and responsibilities may be added at the company's discretion.

                          MINIMUM REQUIREMENTS


                          • BA/BS in marketing, business, engineering, journalism or communications.
                          • Graduate degree with focus on business, marketing and/or technology preferred.


                            • 5 or more years of working in a front-end-of-the-business related position with demonstrated growth history.
                            • Past experience in digital marketing, product marketing, and/or product management.

                              • Website management is preferred
                              • Marketing Communications

                                • Media interaction/article development
                                • Product /Service messaging
                                • White papers

                                  • Social media business application is preferred
                                  • Excellent communicator and creative thinker, with an ability to use data to inform including written and verbal skills -- there is a heavy amount of writing and presentation development.
                                  • Proficiency in marketing automation

                                  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
                                  • Ability to manage multiple projects at the same time in a fast-paced environment.
                                  • Technically capable with a desire to improve processes.

                                    OTHER INFORMATION

                                    Special Information (Travel required, physical requirements, work environment, supervisor responsibilities, safety and so on)

                                    Travel - Traveling to customer site, Approximately 20-30% travel, both domestic and international required.

                                    This job description is a general description of essential job functions. It is not intended as an employment contract, nor is it intended to describe all duties someone in this position may perform. All employees of JBT AeroTech are expected to perform tasks as assigned by supervisory personnel, regardless of job title or routine job duties.

                                    ABOUT JBT AEROTECH

                                    We believe that work should be fun as well as challenging. That's why the company offers the best of both worlds - the growth potential of a company with a developing technology that is unique in its field, plus frequent company-sponsored events and a competitive benefits package that includes medical, dental and vision coverage + a 401K plan.

                                    AN EQUAL OPPORTUNITY EMPLOYER

                                    It is the policy of JBT Corporation to provide equal opportunity for qualified persons and not to discriminate against any applicant for employment because of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, citizenship, or any other characteristic protected by federal, state or local law at the JBT Corporation location to which this application is submitted. In addition, as a Federal Government contractor, JBT Corporation is an affirmative action employer. EOE-Females/Minorities/Protected Veterans/Individuals with Disabilities

                                    If you have a disability or impairment that prevents you from completing the online application, please seek the assistance of your local employment services agency. JBT maintains active relationships with local employment services agencies, and they have pledged their support in assisting any applicant needing help in applying. To find information on agencies throughout the United States, please go to

                                    You may also call Megan Meagrow at 844-286-4524 if your disability or impairment prevents you from applying online. NOTE: Do not use this number unless you need assistance because of a disability or impairment. The personnel attending this phone line will not be able to give you a status update regarding your application and will not be the individuals making a decision regarding your employment.

Keywords: John Bean Technologies Corporation, Palm Coast , GSE Marketing Manager, Advertising , Orlando, Florida

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